The 2025 Flanno for a Farmer campaign has officially wrapped up and thanks to your generosity, it’s been our most impactful year yet.
Across Australia, thousands of people pulled on their favourite flannos for the 2025 Flanno for a Farmer campaign, a nationwide movement celebrating our rural communities and raising vital funds for farming families. In partnership with Lowe’s Menswear, the launch of a limited-edition pink flanno helped turn everyday Aussies into champions for the bush.
TOGETHER WE ACHIEVED SO MUCH SINCE JULY 2025!
- $500,000+ Raised to directly support Aussie farmers.
- 7 Million people reached across Australia through media, community events & social campaigns
- 1,303+ Farming families reached since 1 July 2025 and counting! With mental health and wellbeing support, financial relief and essential care packages.
- $226,000+ In immediate financial assistance delivered via prepaid Mastercards
Every flanno worn, every donation made, every message shared showed our farmers that they’re not forgotten – that they’re valued, cared for and supported by people just like you. These are just a few of the many voices from the bush who’ve felt the impact of your generosity this year.
“Thank you so much for the gift cards, this was perfect timing. Our son’s laptop broke and we were able to replace it so he could keep up at school. We even bought new school shoes for the kids, it felt so good to do that without guilt. Thank you so much.” – Jacob, QLD
“Much of the time we feel we’re on our own, only valued as a source of revenue. You remind us that people care. Thank you for helping us keep going.” Leanne, SA
“Your kindness has made a very real difference. We were able to move forward and rebuild after what was an incredibly difficult time. Our little family feels supported again.” Stacey, QLD
HOW YOUR DONATIONS HELP
Because of you, Farm Angels can continue delivering vital support when it’s needed most:
- Mental Health & Wellbeing Support – Offering regular support, referral pathways and on-farm visits.
- Financial Relief – Helping farmers cover urgent bills and stay on their farms.
- Family Essentials – Providing food, clothing and care packages to farming families under pressure.
FROM OUR HEARTS TO YOURS
Farm Angels CEO Jason Law summed it up perfectly:
To everyone who wore a flanno, donated, or shared the message – thank you.
You’ve helped keep farmers strong, families connected and communities hopeful. Because of you, help is reaching more families than ever before, and together, we’re keeping the spirit of rural Australia alive.
DONATE TODAY TO SUPPORT AUSSIE FARMERS
Summer is approaching, and with it comes unpredictable weather and unforeseeable challenges for farmers.
Flanno season might be over for now, but the work doesn’t stop here. We’re already gearing up for 2026, so keep an eye out for what’s next! Our support of farming families contunues year-round, and it’s never too late to lend a hand. Every contribution counts.